I am the world's forgotten boy!
The one who searches and destroys!
2 or 3 lines has featured a couple of songs that have been used in Nike television commercials – including "Nobody But Me," which was featured only a few days ago.
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I KNOW IT'S ANNOYING WHEN PEOPLE WRITE IN ALL CAPS, BUT "SEARCH AND DESTROY" AND THE 1996 NIKE "AIR" COMMERCIAL IT WAS FEATURED IN DESERVE NOT ONLY ALL CAPS BUT ALSO ITALICS AND BOLD FONT AND LOTS OF EXCLAMATION POINTS!!!
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| Michael Johnson at the 1996 Olympics |
THE NIKE SPOT FEATURES A BUNCH OF OLYMPIC GOLD MEDALISTS (CARL LEWIS, MICHAEL JOHNSON, ANDRE AGASSI, SCOTTIE PIPPIN, CHARLES BARKLEY, AND MANY OTHERS)!!! IT FOCUSES ON ATHLETES IN EXTREMIS, AND HAS BEEN CALLED THE "BLOOD, SWEAT AND VOMIT" COMMERCIAL!!!
SWEAT IS EVERYWHERE IN THE SPOT!!! THE VOMIT COMES AT ABOUT 0:52 COURTESY OF A DISTANCE RUNNER WHO COLLAPSES TO THE GROUND AND RALPHS!!! THE BLOOD COMES AT THE VERY END AS A BOXER'S BLOODY MOUTHPIECE IS KNOCKED OUT OF HIS MOUTH AND FLIES ACROSS THE SCREEN IN SLOW MOTION!!!
CLICK HERE TO VIEW THE "SEARCH AND DESTROY" COMMERCIAL.
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One final note. "Search and destroy" is a term that is probably very familiar to those of you old enough to remember the Vietnam War. "Search and destroy" was a military strategy that involved the insertion of ground troops into hostile territory, usually through the use of helicopters. The troops would search out enemy forces, destroy them, and then hop back on their helicopters and return to their base.
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Click here to listen to "Search and Destroy," which was released on the Raw Power album in 1973.
Click below to buy that record from Amazon:
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I have 9 original 20 x 24" prints from the print campaign that include four of the Gold medalists, Mia Hemm, Andre Agossi, Michael Johnson and Lisa Leslie. It took me a few weeks to figure out the history of these prints, their origin, ad agency, Nike and the photographer. The research made these prints that much more exciting!
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