Wanted a woman
Never bargained for you
John Mendelson somehow managed to get a job at Rolling Stone shortly after that magazine was founded in 1967.
His most famous – by which I mean infamous – piece of writing for Rolling Stone was his 1969 review of Led Zeppelin’s debut album.
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Mendelson began by comparing Led Zeppelin I to the Jeff Beck Group’s Truth album:
[T]he excesses of the Beck group’s Truth album (most notably its self-indulgence and restrictedness), are fully in evidence on Led Zeppelin‘s debut album.
He then goes on to denigrate Jimmy Page’s songwriting and production skills:
Jimmy Page, around whom the Zeppelin revolves, is, admittedly, an extraordinarily proficient blues guitarist . . . . Unfortunately, he is also a very limited producer and a writer of weak, unimaginative songs, and the Zeppelin album suffers from his having both produced it and written most of it (alone or in combination with his accomplices in the group).
Mendelson damns “Good Times Bad Times” with faint praise – he says it would have been an ideal B-side for Page’s previous group, the Yardbirds – and then just plain damns “Babe I’m Gonna Leave You” as “very dull in places, very redundant, and certainly not worth the six-and-a-half minutes the Zeppelin gives it.”
In his discussion of “How Many More Times,” he singles out the “strained and unconvincing shouting” of Led Zeppelin vocalist Robert Plant, who he says “may be as foppish as Rod Stewart, but he’s nowhere near so exciting.”
Mendelson ends his review thusly:
In their willingness to waste their considerable talent on unworthy material the Zeppelin has produced an album which is sadly reminiscent of Truth. Like the [Jeff] Beck group they are also perfectly willing to make themselves a two- (or, more accurately, one-a-half) man show. It would seem that, if they’re to help fill the void created by the demise of Cream, they will have to find a producer (and editor) and some material worthy of their collective attention.
By the way, Led Zeppelin I wasn’t the only classic rock album that Rolling Stone’s reviewers found wanting – they also turned thumbs down on Jimi Hendrix’s Are You Experienced?, Black Sabbath’s eponymous debut album, Led Zeppelin II (Mendelson again), and Exile on Main Street.
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A year after his review of Led Zeppelin I was published, John Mendelson co-founded a pop/glam band called Christopher Milk, which released one truly deplorable album – it was titled Some People Will Drink Anything – and then broke up.
The less said about that album, the better. (If you don’t believe me when I say that Mendelson was just as bad as recording artist as he was a music reviewer, click here to listen to Christopher Milk’s cover of the Gerry Goffin-Carole King song, “The Loco-Motion.”)
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Unlike John Mendelson, I realized early on that Led Zeppelin I was a masterpiece.
The three tracks that Mendelson pooh-poohed are great. “Dazed and Confused” and “Communication Breakdown” are even better.
Click here to listen to Led Zeppelin I.
Click here to buy the album from Amazon.





