Friday, September 16, 2022

Iggy and the Stooges – "Search and Destroy" (1973)


I am the world's forgotten boy!
The one who searches and destroys!

[NOTE: The final member of this year's class of inductees into the 2 OR 3 LINES "GOLDEN DECADE" ALBUM TRACKS HALL OF FAME is a stick of dynamite if there ever was one.  I originally wrote about "Search and Destroy" on March 9, 2011 – here's  a lightly edited version of that post.]

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2 or 3 lines has featured several songs that have been used in Nike television commercials – including "Nobody But Me," which was featured only a few days ago.

This post is about the best song ever featured in a Nike commercial, which just happens to be the best Nike TV commercial ever (which probably means it's the best TV commercial ever).

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I KNOW IT'S ANNOYING WHEN PEOPLE WRITE IN ALL CAPS, BUT "SEARCH AND DESTROY" AND THE 1996 NIKE "AIR" COMMERCIAL IT WAS FEATURED IN DESERVE NOT ONLY ALL CAPS BUT ALSO ITALICS AND BOLD FONT AND LOTS OF EXCLAMATION POINTS!!! 

Michael Johnson at the 1996 Olympics
THE NIKE SPOT FEATURES A BUNCH OF OLYMPIC GOLD MEDALISTS (CARL LEWIS, MICHAEL JOHNSON, ANDRE AGASSI, SCOTTIE PIPPIN, CHARLES BARKLEY, AND MANY OTHERS)!!!  IT FOCUSES ON ATHLETES IN EXTREMIS, AND HAS BEEN CALLED THE "BLOOD, SWEAT AND VOMIT" COMMERCIAL!!!

SWEAT IS EVERYWHERE IN THE SPOT!!!  THE VOMIT COMES AT ABOUT 0:52 COURTESY OF A DISTANCE RUNNER WHO COLLAPSES TO THE GROUND AND RALPHS!!!  THE BLOOD COMES AT THE VERY END AS A BOXER'S BLOODY MOUTHPIECE IS KNOCKED OUT OF HIS MOUTH AND FLIES ACROSS THE SCREEN IN SLOW MOTION!!!   

CLICK HERE TO VIEW THE "SEARCH AND DESTROY" COMMERCIAL.

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One final note.  "Search and destroy" is a term that is probably very familiar to those of you old enough to remember the Vietnam War.  "Search and destroy" was a military strategy that involved the insertion of ground troops into hostile territory, usually through the use of helicopters.  The troops would search out enemy forces, destroy them, and then hop back on their helicopters and return to their base. 

Click here to listen to "Search and Destroy," which was released on the Raw Power album in 1973.

Click below to buy that record from Amazon:

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