Supremes – "Where Did Our Love Go?" (1964)

You came into my heart (baby, baby) 

So tenderly

With a burning love (baby, baby) 

That stings like a bee (baby, baby)

[How about we kick off the 2022 class of inductees in to the 2 OR 3 LINES “GOLDEN DECADE” HIT SINGLES HALL OF FAME with “Where Did Our Love Go?” – which is a truly iconic Motown record.  It was the Supremes first #1 single, but it certainly wasn’t the last – in fact, all five of the singles the released between the summer of 1964 and summer of 1965 went to #1.  (By the way, neither the Beatles nor Elvis ever had five consecutive #1 singles.)  I originally wrote about “Where Did Our Love Go?” – which was covered memorably by Soft Cell – on February 5, 2013.  The following is an edited version of that post.]

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In the early sixties, New York City had the Brill Building songwriters, Los Angeles had surf music, and Detroit had Motown – a record company that seemed to crank out hit records as fast as GM, Ford, and Chrysler cranked out gas-guzzling, V8-engined cars.

"Hitsville U.S.A." was the
home of Motown Records

Motown was a hit-record-producing machine.  Its recording studios were open 22 hours a day, and the company maintained a deep bench of songwriters, producers, and studio musicians (who were known as "The Funk Brothers") to support their stable of artists.  

Many of those artists started out as poor teenagers raised in Detroit housing projects, but were transformed by Motown's artist development department into polished professionals who appealed to both black and white Americans.

Motown's founder, Berry Gordy, was a businessman par excellence – the company would have made a great Harvard Business School case study.  Gordy presided over a weekly "quality control" meetings, vetoing the release of any records that didn't meet his standards.  (Gordy was tough.  He even rejected the original Marvin Gaye recording of "I Heard It Through the Grapevine.")

The most successful of Motown's many successful acts was the Supremes, who had 12 number one singles.  Their first chart-topping hit was "Where Did Our Love Go?" (written by Motown's Holland-Dozier-Holland songwriting team), which was the first of five consecutive Supremes' releases to reach #1 on the Billboard "Hot 100."  

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I once heard a comedian attribute Barack Obama's appeal to some people this way: "He's black, but not too black."

Diana Ross, Mary Wilson, Florence Ballard

The Supremes were black, but not too black.  They were immaculately made up and coiffed, and appeared onstage in long, elegant gowns.  Their dance routines were smooth and graceful, and they never seemed to break a sweat when they performed.  (I don't recall them shaking their moneymakers even one time.)  They appealed to teenagers, but they didn't scare parents.  

One critic had this to say about them:

An adult can understand nine out of every 10 words they sing.  And, most astounding, melody can be detected in every song they sing.

"Where Did Our Love Go?" was originally written for the Marvelettes, but they rejected the song.  Holland-Dozier-Holland next offered it to the Supremes, who had previously released nine singles, only one of which cracked the top 40.  The Supremes weren't that enthusiastic about the song either.

Eddie Holland, Lamont Dozier, Brian Holland

Because the song had been written for a singer with a lower vocal range, Diana Ross's voice sounded more sultry than usual.  Despite Motown's assembly-line-like reputation, there was considerable improvisation in the recording studio.  "Where Did Our Love Go?" begins with an unusual rhythmic effect – the sound of feet stomping on a hardwood floor.

If you're looking for tricky syncopation or off-beat accents, "Where Did Our Love Go?" will disappoint you.  It's strictly on the beat, 1-2-3-4 – every beat is stressed to the same extent.  You'd think that the record would quickly become repetitive and boring, but that ain't happenin' – whoever decided to structure the rhythm that way knew what he was doing.

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Click here to listen to "Where Did Our Love Go?"

Click below to buy the record from Amazon: